He’s here! Will, the mascot for the World Roller Games, has been officially announced with fewer than a hundred days to go before the celebration of the world’s biggest roller sports event.
Designed by the Galician creative Anxo Amarelle, Will is the result of combining passion and action, or in other words, uniting a wheel and a heart. Beneath his robotic body, he displays a modern and technological look. This original and striking mascot for Barcelona 2019 is bursting with energy to undertake two major tasks: to discover and to inspire.
To discover from the emotion expressed by small wheel sports and the spirit of the athletes who will take part in the Roller and Skateboarding World Championships from 4 to 14 July 2019, which are set to convert Barcelona into the roller sports capital.
Will, their representative, will help fans to learn more about the eleven disciplines that form part of the WRG 2019. A world made up of the hard work, improvement, rebellion, struggle, adventure, dedication, action, delicacy and emotion of all those who practice it. A vibrant, innovative and cosmopolitan event that will bring together nearly 4,000 athletes from around the world.
Will also wants to inspire and transmit his passion for the sport to everyone. For this modern mascot is not only designed to be able to practice all roller sports, skating is also his way of life. Will aims to defend and praise these minority sports, because not only are they for competition, they are also an outdoor activity between friends and family, a new and more environmentally friendly way of moving around the city, a healthy habit and, of course, lots of fun.
So Will is not a disposable mascot, but has been imbued with a very special character. His mission is to provide greater visibility to the World Roller Games 2019 to help this event reach a large number of people. His groundbreaking image and strong personality will undoubtedly make him one of Barcelona’s best-known characters this summer.